The world of play is getting inundated with tech. New smart toys and edutainment apps are hitting the market at an unprecedented rate. And many of these promise to revolutionize playtime and infuse it with “purpose”, harping on the anxieties of parents who want their children to succeed in todays competitive world. But is this Read more

From ELIZA to ChatGPT, conversational generative AI has been a part of our world since 1966. Inevitably, it made its way into the the world of toys and play. In recent years, a number of notable toys; My Friend Cayla, Hello Barbie, and ROYBI Robot just to name a few, touted conversational AI as a Read more

We made a stamp set that opens the door to an unlimited number of journeys through ancient writing systems and the history of the written word – and we’ll walk you through how you can make it at home + drop in a few activity suggestions to get you started! Introduction Expanding the multilingual and Read more

Avatars and playable characters; one of the most prominent beacons of identity, windows of interaction, and anchors of presence in digital spaces. We relish in the opportunity they provide to embody ideals, see the world through new lenses, craft and explore identities, and share our truth. But there is a glaring lack of representation in Read more

STEM has been all the rage in the world of education but little attention has been given to an important aptitude that makes people excel in the subjects that fall under STEM – spatial intelligence. Spatial intelligence includes the cognitive abilities necessary to visualize, rotate, and transform mental images or mental representations of objects and Read more

Popular culture has upheld the stark dichotomy between work and play for centuries. Play is narrowly viewed as an activity reserved for children while work is viewed as a productive and respectable action that proves an individual’s value. We believe this dichotomy is false and we hope to convince you of the following by the Read more